March 2026

provide alt text for this image Close-up of a Japanese macaque sitting on a forest floor, looking upward with a red face, while another macaque faces away in the background surrounded by green foliage.

Advocacy or Exploitation? Navigating Social Media’s Complex Role in Animal Protection 

Social media can expose animal cruelty or help fuel it. From viral “rescue” videos to wildlife tourism and animal influencers, digital platforms are reshaping how animals are perceived and treated. This post explores how online content can both harm and protect animals, and what advocates can do to drive meaningful, lasting change.

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